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Bosch Participates, Supports 2007 SAE World Congress

Farmington Hills, Mich. — Bosch continues its commitment to automotive innovation through panel participation, technical papers and a sponsorship at the 2007 Society of Automotive Engineers (SAE) World Congress, April 16-19, 2007, in Detroit.

Bosch associates will present 10 technical papers throughout the week of SAE World Congress on topics ranging from gasoline direct injection and electronic control units to exhaust gas sensors and vehicle dynamic management systems.

On Monday, April 16, Martin Thomas, director, gasoline systems and electronic control units, Robert Bosch GmbH, will participate in a panel, in the AVL Theater, of electronics system suppliers to discuss the performance requirements an open architecture needs to function effectively in the automotive environment.

Scott Dahl, director of marketing and product planning, Robert Bosch LLC, will participate in a supplier and OEM panel discussion during the Original Equipment Suppliers Association (OESA) sponsored “Innovative Product Development: Value for the Customer, Profit for the Enterprise” conference at COBO Center on Monday, April 16. Dahl and other panel participants will share case studies providing insight on effective product development strategy, organization and industry best practices.

For the third year in a row, Bosch will serve as the SAE World Congress Banquet Afterglow sponsor on Thursday, April 19, at Seldom Blues in Detroit.

The Bosch Group is a leading global manufacturer of automotive and industrial technology, consumer goods, and building technology. In fiscal 2006, approximately 260,000 associates generated sales of 43.7 billion euros, or $54.9 billion USD. Set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering," the Bosch Group today comprises a manufacturing, sales, and after-sales service network of approximately 280 subsidiaries and more than 12,000 service centers in over 140 countries.

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs 24,750 associates in more than 80 primary and 20 associated facilities throughout the region with reported sales of $8.8 billion in 2006. For more information on the company, visit www.bosch.us.

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SAE World Congress - April 2007

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