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Bosch North America

Bosch, Detroit Science Center Partnership Inspires, Educates Future Michigan Engineers

$128,000 donation to build electronic stability control system exhibit
Plymouth Township, Mich. — Robert Bosch LLC has announced its partnership with the Detroit Science Center to create an electronic stability control (ESC) system exhibit scheduled to debut in spring 2008. The exhibit will be part of he Science Center’s General Motors Transportation Gallery Vehicle Systems Lab, a fraction of the Engineering the Future campaign that will become a national model for inspiring future engineers.

With the help of Bosch’s donation, four ESC exhibits will be created within the Vehicle Systems Lab. The Vehicle Systems Lab will be a two-story, 1,600 sq. ft. area and include 28 exhibits, with many hands-on activities for children as well as interesting insight for adults. The ESC exhibit will allow visitors to experience first-hand the difference that ESC makes on vehicle handling.

“Bosch is pleased to support the Detroit Science Center on its massive Engineering the Future campaign, and we look forward to communicating our ESC knowledge through this exhibit,” said Peter J. Marks, chairman, president and CEO, Robert Bosch LLC. “Our hope is that visitors of all ages will enjoy this exhibit, learn about the safety benefits of ESC and be inspired to work in this exciting industry.”

“The automobile is an amazing machine with computers continuously making thousands of calculations to help improve safety and performance. These electronic stability control exhibits may excite the imagination of future automotive engineers,” said Kevin F. Prihod, president and CEO, Detroit Science Center.

Bosch, the company that pioneered ESC, first brought the technology to market on the 1995 Mercedes-Benz S-Class. Today, Bosch ESC is featured on such vehicles as the BMW X3, BMW X5, Buick LaCrosse, Chevy Tahoe, GMC Yukon, Honda Ridgeline and Toyota Camry.

ESC technology increases vehicle safety by reducing skidding and improving stability in extreme driving situations. The technology functions instantaneously and independently of the driver’s actions. It maintains continuous analysis of driving conditions to determine the driver’s intended course versus the vehicle’s actual movement. If unintended action, such as “fishtailing,” is detected, ESC applies precisely defined brake pressure to the appropriate wheels and, if necessary, reduces engine torque, significantly decreasing the risk of an accident.

About The Detroit Science Center
The Detroit Science Center features 110,000 square feet of scientific exploration, including Michigan’s only IMAX® Dome Theatre; the Dassault Systèmes Planetarium; the Ford Learning Resource Center; the DTE Energy Sparks Theater; the DaimlerChrysler Science Stage; an 8,700 square-foot Science Hall for traveling exhibits; hands-on exhibit galleries focusing on space, life and physical science; an SBC Children’s Gallery for pint-size scientists; and a Special Events Lobby. The Science Center has served more than 1.8 million visitors since its grand re-opening on July 28, 2001. For more information, please call 313-577-8400 or visit the website, http://www.detroitsciencecenter.org.

About Bosch
The Bosch Group is a leading global manufacturer of automotive and industrial technology, consumer goods, and building technology. In fiscal 2006, approximately 260,000 associates generated sales of 43.7 billion euros, or $54.9 billion USD. Set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering," the Bosch Group today comprises a manufacturing, sales, and after-sales service network of approximately 280 subsidiaries and more than 12,000 service centers in over 140 countries.

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs 24,750 associates in more than 80 primary and 20 associated facilities throughout the region with reported sales of $8.8 billion in 2006. For more information on the company, visit www.bosch.us.

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Bosch, DSC Partnership - June 2007

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