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Bosch North America

Bosch, Detroit Science Center Exhibit Inspires, Educates Future Engineers

Bosch electronic stability control system exhibit completed
Detroit, Mich. — Robert Bosch LLC unveiled the completed electronic stability control (ESC) system exhibit at the Detroit Science Center. The exhibit is part of the Science Center’s On the Road with General Motors Gallery Vehicle Systems Exhibit Collection, a fraction of its Engineering the Future initiative, a five-year, $25 million undertaking to transform the Science Center into America’s premier engineering-focused museum.

Bosch’s contribution created an ESC exhibit within the Vehicle Systems Exhibit Collection. Vehicle Systems is a two-story, 1,600 sq. ft. area and includes more than 25 exhibits, featuring the technology behind the automobile frame, its suspension, transmission, axle assembly, fuel and exhaust system, powertrain, braking and other systems. With interactive, hands-on activities for children as well as interesting insight for adults, the Exhibit Collection illustrates to visitors how major vehicle components work together to make an automobile function properly. Bosch’s ESC exhibit, including a driving simulator that presents a 'with and without' ESC motion experience, will allow visitors to see first-hand the difference that ESC makes on vehicle handling.

“Bosch is pleased to support the Detroit Science Center’s Engineering the Future initiative,” said Peter Marks, chairman, president and CEO, Robert Bosch LLC. “With this exhibit, we can further communicate the benefits of electronic stability control technology, and at the same time, inspire the next generation of vehicle system engineers.”

“The Electronic Stability Control System exhibit is an essential component of the Vehicles Systems Exhibit Collection that will help our visitors appreciate the complexity of today’s automobile and the skills of the engineers who design, test and build them,” said Kevin F. Prihod, president and CEO, Detroit Science Center.

ESC technology increases vehicle safety by reducing skidding and improving stability in extreme driving situations. The technology functions instantaneously and independently of the driver’s actions. It maintains continuous analysis of driving conditions to determine the driver’s intended course versus the vehicle’s actual movement. If unintended action, such as “fishtailing,” is detected, ESC applies precisely defined brake pressure to the appropriate wheels and, if necessary, reduces engine torque, significantly decreasing the risk of an accident.

Bosch first brought ESC technology to market on the 1995 Mercedes-Benz S-Class. Today, Bosch ESC is featured on a variety of vehicles. In 2008, one in three new cars worldwide will be fitted with ESC technology. By 2011, penetration is expected to rise to one in two vehicles. In the U.S., by 2012, NHTSA requires ESC on all new passenger vehicles sold.

About Bosch
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 271,000 associates generated sales of 46.3 billion euros (over $63 billion) in fiscal 2007. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in roughly 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3 billion euros for research and development, and applies for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.”
In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs approximately 25,000 associates in more than 70 locations throughout the U.S., Canada and Mexico, with reported sales of $9.5 billion in fiscal 2007. For more information on the company, visit www.boschusa.com.

About The Detroit Science Center
The Detroit Science Center is a hands-on museum that inspires its visitors to pursue and support careers in engineering, technology and science. The Science Center features Michigan’s only Chrysler IMAX® Dome Theatre; the Dassault Systèmes Planetarium; the DTE Energy Sparks Theater; the Chrysler Science Stage; an 8,700 square-foot Science Hall for traveling exhibits; hands-on exhibit galleries focusing on space, life and physical science; the United States Steel Fun Factory; a Kids Town exhibit gallery just for pint-size scientists; and a Special Events Lobby. The Science Center has served more than 2.1 million visitors since its grand re-opening on July 28, 2001. It is one of the 10 largest science museums in the country. For more information, please call 313.577.8400 or visit the website, http://www.detroitsciencecenter.org.


Bosch, Detroit Science Center Exhibit release - September 2008

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