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Bosch Brings Innovation, Green Technology to SAE 2009 World Congress

Bosch Contributes to ‘Green Mobility’ as Tier 1 Strategic Partner
FARMINGTON HILLS, Mich. – Bosch will display its automotive expertise as the Tier 1 Strategic Partner to the SAE 2009 World Congress, April 20 through April 23 at Cobo Center in Detroit.

Bosch is participating in panel discussions, providing numerous technical programs, partaking in the Earth Day Green Ride-n-Drive event and exhibiting in the main showroom. Additionally, for the fourth consecutive year, Bosch will sponsor the show’s final event, the banquet afterglow, which brings together industry leaders.

“As the Tier 1 Strategic Partner, we are proud to support Honda as the host company, SAE International and the industry, in continuing the dialogue on green mobility, and fostering collaboration to bring new technologies to the market,” said Peter Marks, chairman, president and CEO, Robert Bosch LLC. “SAE 2009 World Congress is a great venue for Bosch to share our expertise and highlight our commitment to providing innovative and quality technologies that help protect the environment, reduce energy consumption and emissions.”

Bosch executives will share their expertise as panelists at the AVL and FEV theaters throughout the week on various topics, including:

• Monday, April 20, at 10 a.m. in the FEV theater – Dr. Johannes-Joerg Rueger, senior vice president, engineering, diesel systems, Bosch North America, “The Roadmap to 35 MPG: What Technologies Will Get Us There?”
• Wednesday, April 22, at 1:30 p.m. in the FEV theater – Joseph Slenzak, manager, hybrid-electric vehicle business development, Bosch North America, “Which Hybrid Concepts Will Rise to the Top? – The Race to the Marketplace.”
• Wednesday, April 22, at 2:30 p.m. in the AVL theater – Dr. Walter Grote, senior vice president, corporate department automotive systems integration, Bosch, “Total Vehicular Energy Use Management.”

In addition to the featured speakers, Bosch will present and or publish 34 technical papers, which align with this year‘s theme “Racing to Green Mobility.” Topics include flex-fuel engines, cylinder pressure modeling and several combustion concepts.
Bosch also will participate in the Earth Day Green Ride-n-Drive on April 22, from 1 p.m. until 4 p.m. along Civic Center Drive and Atwater at the back of Cobo Center. The event allows invited guests – including industry and government leaders and members of the media – to experience first-hand, powertrain technologies available for production, as well as those that will be available in the future.

A variety of Bosch technologies will be on display at its exhibit, Booth number 1236, on the SAE 2009 World Congress show floor. The exhibit will also feature a start/stop simulator and an exhaust aftertreatment demonstration.

The start/stop simulator demonstrates the system’s ability to shut off the engine when a car is stationary, such as in a traffic jam or at a red light. Bosch’s specially adapted starter, the Smart Starter Motor, starts again when the driver is prepared to go. The technology reduces fuel consumption and carbon dioxide emissions.

Bosch’s diesel exhaust aftertreatment display gives SAE attendees an inside look at emissions management technology making new clean diesel passenger vehicles compliant with regulation in all 50 states. Being shown for the first time in North America, the new exhibit follows exhaust through the various stages of management, including the Selective Catalytic Reduction system for the mitigation of NOx emissions.

In its 76th year, the SAE 2009 World Congress continues to bring together the global automotive engineering community and industry leaders to interact and collaborate, sharing their knowledge and creativity. It offers the most comprehensive engineering-focused information to the industry.

To see Bosch’s latest innovations on display, visit the company’s booth in the center of the showroom floor next to the Honda exhibit during the SAE 2009 World Congress.

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 282,000 associates generated sales of 45 billion euros in fiscal 2008. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in roughly 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3 billion euros for research and development, and applies for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering."

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs approximately 25,000 associates in more than 70 locations throughout the U.S., Canada and Mexico, with reported sales of $9.5 billion in fiscal 2007. For more information on the company, visit

SAE Overview - April 2009


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