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Bosch North America

Bosch Contributes to Reduced Emissions, Improved Safety as Vehicle Electronics Content Continues to Grow

Bosch Exhibits More Than 40 Years of Electronic and Application Engineering Expertise at SAE 2009 World Congress
FARMINGTON HILLS, Mich. – The importance of vehicle electronics continues to grow as consumer demand for telematics, infotainment and advanced safety technologies rise, in addition to stricter environmental regulations, and continued efforts to improve fuel efficiency through alternative drive technologies. Bosch is leveraging its more than 40 years of experience in North America and its commitment to research and development to provide consumers advanced automotive electronics.

“Bosch offers innovative and scalable automotive electronic solutions that improve a vehicle’s fuel economy and security, while providing automakers with a distinct technology advantage,” said Tim Frasier, regional president of Automotive Electronics, Bosch North America. “Many of our customers agree that the rising percentage of electronics content won’t be in the traditional hardware areas, but alternatively in the software domain, and we have the technologies to exceed expectations.”

Electronics manage everything from the engine, transmissions and brakes, to doors, seats, climate and entertainment systems. Bosch’s main capabilities within the automotive electronics division include:

Security and Convenience
• Bosch has a portfolio of innovative electronic technologies that improve vehicle safety and the ownership experience through accident avoidance and theft prevention.

Body Electronics
• Bosch produces scalable electronic control modules and gateways to improve safety, comfort and energy efficiency while reducing system costs through functional integration.

Electronic Manufacturing Services (EMS)
• Bosch offers global precision electronic manufacturing expertise from prototype development through high-volume production with state of the art manufacturing facilities.

Semiconductors and Sensors
• Bosch provides sales and applications engineering of application specific integrated circuits (ASICs) and sensor elements including: sensors for airbag, ASICs for communication protocols (i.e. CAN), powertrain control (GDI), low side power switches and transmission control applications.

To allow for expansion of its automotive capabilities, Bosch officially opened its Plymouth Township Technical Center in June of 2007. The $37.5 million, 225,000-square-foot facility, which sits on 76 acres, employs more than 400 associates and serves as a technical center for Bosch.

The Plymouth Technical Center currently houses research and development as well as engineering space for its automotive electronics, starter motors and generators, and electrical drives divisions. Innovations currently engineered at the Plymouth Technical Center include predictive safety systems and driver assistance technologies.

To see Bosch’s automotive electronics technologies as well as other innovations for the automotive industry, visit Bosch’s booth #1236, during the SAE 2009 World Congress at Cobo Center in Detroit, April 20 through April 23.

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 282,000 associates generated sales of 45 billion euros in fiscal 2008. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in roughly 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3 billion euros for research and development, and applies for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering."

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs approximately 25,000 associates in more than 70 locations throughout the U.S., Canada and Mexico, with reported sales of $9.5 billion in fiscal 2007. For more information on the company, visit www.boschusa.com.


Auto Electronics - SAE - April 2009

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