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Bosch North America

Bosch Positioned for Growth in Semiconductor, Micro-Electromechanical Sensor Business

Innovations Contribute to Safe, Clean, Economical Vehicles
- Bosch develops world’s first micromechanical inertial measurement unit for vehicle dynamics control in low-cost SOIC16w housing

- All-new, eight-inch semiconductor lab in Reutlingen, Germany, to meet increasing demand, sales

- Bosch’s electronic technologies on display at 2010 SAE Convergence

FARMINGTON HILLS, Mich. – Bosch offers a full breadth of electronic devices, including those that support active and passive safety, and clean and economical driving for the global automotive industry. These innovative products are robust, reliable, high quality, durable and include components for airbag systems, Vehicle Dynamics Control (VDC), active suspension, Electric Power Steering (EPS), in-vehicle communication, engine management, transmission control, alternator electronics and IP modules. Several of these technologies, including the world’s smallest inertial sensor module for VDC, will be featured at the Society of Automotive Engineers (SAE) Convergence® show Oct. 19-20, in Detroit at Cobo Center – displays will be available at Booth 427.

“Our automotive electronics touch nearly every automaker,” said Tim Frasier, regional president, automotive electronics division, Robert Bosch LLC. “In addition, we sell directly to many suppliers in the industry and offer contract manufacturing facilities in Mexico.”

In 2009, Bosch marketed some 220 million micro-electromechanical components (MEMS) sensors, confirming its leading position in the global market.

SMI540, the world’s smallest inertial sensor module for VDC
The Bosch SMI540, the latest addition to the product lineup, is the world’s first micromechanical inertial measurement unit for vehicle dynamics control in low-cost SOIC16w housing. The unit opens up new development possibilities for the Electronic Stability Program (ESP®). The 3-D sensor simultaneously monitors three of a vehicle’s movement axes – two acceleration or inclination axes (ax, ay) and one axis of rotation (z). Until now, at least two separate sensors were required for this, making the SMI540 a cost effective option for reliable performance of safety critical applications.

“The sensor elements of SMI540 are manufactured utilizing state-of-the-art Bosch surface micro-machining technology,” Frasier stated. “The SMI540 has proven to be the right product for the market, and since it went into large-scale series production in the second quarter of 2010, has quickly become a leader.”

The SMI540 sensor is part of a larger sensor portfolio, which consists of pressure sensors, acceleration sensors, angular rate sensors and carbon dioxide sensors for occupant safety systems, active suspension systems, A/C systems and motor management.

Bosch opens new facility, sees recovery for semiconductor market
In March Bosch announced the opening of its all-new, eight-inch semiconductor lab in Reutlingen, Germany. The new facility, which cost approximately $845 million (600 million Euros), is the largest single investment in the history of the Bosch Group. This manufacturing facility produces integrated circuits (ICs) and MEMS. The basic raw material is thin silicon disks, known as wafers, measuring eight inches in diameter.

Bosch has been manufacturing semiconductors at its Reutlingen facility since 1971 and today the facility employs 6,700 people, who manufacture sensors, components and electronic control units mainly for the automotive industry and increasingly for the consumer goods industry.

Sensor manufacturing in North America is based in Anderson, S.C., where nearly 1,400 employees produce a variety of oxygen sensors. Additional production for the global automotive industry comes from Bosch’s facility in Juarez, Mexico.

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of $53 billion (38.2 billion euros) in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is repre¬sented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than $5 billion (3.5 billion euros) for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy and healthcare products. Having established a regional presence in 1906, Bosch employs over 20,000 associates in more than 70 locations, with reported sales of $7.3 billion in fiscal 2009.

For more information, visit

SAE Convergence 2010 - October 2010


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