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Bosch North America

Bosch recipient of the CES 2016 Innovation Award in the “In-Vehicle Audio/Video” category

Display makes images tactilely perceptible
- Bosch presents new touch screen with haptic elements at the
Consumer Electronics Show (CES) 2016

- “Touch & Feel”: Keys on the touch screen can be identified by feel thanks to variances in surface structures

- Differences in finger pressure call up different functions

- CES 2016 Innovation Award winner

New York/Hildesheim – A touch screen with haptic feedback developed by Bosch was honored with the “CES 2016 Innovation Award” in the “In-Vehicle Audio/ Video” category on November 10, 2015. The special feature of the touch screen: thanks to haptic feedback, users can operate infotainment applications such as navigation, radio, or smartphone functions interactively. The keys displayed on the touch screen have the feel of realistic buttons so that it is often possible for users to find their way around the keyboard without looking while operating the applications. They can keep their eyes on the road for much longer periods, substantially enhancing safety while driving. “The new touch screen combines the simple operation of mechanical buttons with the ad-vantages of a touch screen, significantly enhancing ease of operation” says Manfred Baden,
President of the Bosch Car Multimedia division. “The innovative technology offers everything that is required to ensure its fast success on the market.” The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)TM and recognize the best products at the CES in advance of the show every year. Bosch was previously the recipient of the Best-of-CES Award for the Chevrolet MyLink system in the category “Car Tech” in 2013.

Sensitivity right to the fingertips for enhanced safety while driving
The new touch screen offers a unique form of interaction. When touched, the display responds with haptic elements as well as visual and acoustic signals.

Drivers can feel the keys on the touch screen without looking thanks to variances in the surface structures – and without immediately triggering an action. Rough, smooth, or even patterned surfaces stand for different buttons and functions.
The virtual button is not activated until the operator presses it more firmly. Users have the feeling that they are pressing a normal, mechanical button. In appearance, however, the touch screen with haptic elements does not differ
from a conventional display.

The touch screen also recognizes the amount of pressure applied by the fingers and activates different functions accordingly. Light pressure, for example, initiates the Help function; by applying varying pressure, users can control how fast or slowly they scroll through a list. Since drivers can feel the keys, looking at the keyboard while pressing a button to change a radio station (for example) is often unnecessary – eyes stay on the road more frequently. The touch screen is equipped with two sensors: a conventional touch sensor and a second sensor that measures the amount of pressure from the fingers. Special software and suspension mechanics are employed to create the various sur-face structures.

Simply. Connected.
Visit Bosch at CES 2016 in Las Vegas, NV, USA:
Tuesday, January 5, 2016, 8 to 8:45 am local time: press conference with Bosch CEO Dr. Volkmar Denner and Bosch management board member Dr. Werner Struth at Mandalay Bay Hotel, Banyan Rooms A-B-C-D

Wednesday through Saturday, January 6 to 9, 2016: Bosch booths on smart homes, smart cities, and Industry 4.0 at the Smart Home Marketplace, Sands Expo Center, Booth #71517, and on connected mobility at North Hall, Booth #2302

Check out the Bosch CES 2016 highlights on Twitter: #BoschCES

Press photo: 1-CM-21773

About Bosch:
Mobility Solutions is the largest Bosch Group business sector. In 2014, its sales came to 33.3 billion euros, or 68 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector combines the group’s expertise in three mobility domains – automation, electrification, and connectivity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure com-munication, repair-shop concepts, and technology and services for the automotive aftermar-ket. Bosch is synonymous with important automotive innovations, such as electronic engine
management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 360,000 associates worldwide (as per April 1, 2015). The company generated sales of
49 billion euros in 2014.* Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including its sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 pa-tents worldwide. The Bosch Group’s strategic objective is to create solutions for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Additional information is available online at www.bosch.com, www.bosch-press.com, http://twitter.com/BoschPresse

*The sales figure disclosed for 2014 does not include the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausgeräte GmbH) and ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), which have since been taken over completely.




PI 9111 - November 2015

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