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Emergency braking comes to prominence in the US: Bosch continues to offer advancements to help automakers decrease crashes

- NHTSA’s enhanced New Car Assessment Program (NCAP) places increased focus on automatic emergency braking technologies

- According to Bosch accident research, up to 74 percent of all rear-end collisions in the U.S. resulting in injury could be prevented if all vehicles were equipped with an AEB system

FARMINGTON HILLS, Mich. – The path to the accident-free road continues to emerge with advancements in automatic braking technology that make roadways safer for drivers and pedestrians. Bosch, a leading global supplier of mobility technology and services, has been a pioneer in automatic braking technologies as part of its “Invented for life” mantra and vision of its founder, Robert Bosch. The company remains committed to ensuring safety technology is available across all makes and models.

“Emergency braking is a key technology that can have an impact now in reducing crashes and associated injuries,” said Frank Sgambati, director of marketing and product innovation for Chassis Systems Control in North America, Robert Bosch LLC. “Consumer understanding of these technologies will enable comfort with future innovations like autonomous features that will lead to a safer road for everyone.”

Bosch helps vehicles see pedestrians in the road
Predictive pedestrian protection is a technology based on sensor fusion provided by Bosch. A radar sensor is combined with a mono camera to help avoid collisions and protect vulnerable road users. The sensor set is able to measure objects like cars or pedestrians that are relevant to a collision, and enables emergency braking, including preliminary driver warning. Predictive pedestrian protection by Bosch also can be based on model-free 3D/disparity measurement of a stereo video camera.

The technology enables automakers to meet new Euro NCAP requirements regarding automatic emergency braking (AEB Pedestrian) as part of the specific pedestrian 5-Star Safety Rating.

New NCAP update enhances vehicle safety
The U.S. Department of Transportation has proposed changes to the National Highway Traffic Safety Administration’s 5-Star Safety Ratings, also known as NCAP. As part of this proposed update, an increased focus would be placed on crash-avoidance technologies as well as on pedestrian protection, which would each receive their own rating for the first time. A specific pedestrian 5-Star Safety Rating would be based on tests that determine how well vehicles minimize injuries and fatalities to pedestrians. The rating would reflect whether or not a vehicle is equipped with—and the performance of—Frontal Pedestrian Automatic Emergency Braking and/or Rear Automatic Braking systems.

Technologies such as predictive pedestrian protection, as part of automatic emergency braking and other technologies highlighted in the new future NCAP vision as recommended by NHTSA review, could save thousands of lives each year and progress toward the goal of zero deaths on America’s roads. According to Bosch research, automatic emergency braking technology can help prevent up to 74 percent of all rear-end collisions in the U.S. alone.

From advanced driver assistance systems (ADAS) to automated technology, these technologies have a significantly positive impact on crash reduction. ADAS technologies have the potential to prevent 30 percent of all crashes, and together with autonomous technology, could reduce crashes and their associated cost to society by 90 percent, according to research from Motor & Equipment Manufacturers Association (MEMA) and The Boston Consulting Group.

About Bosch
Having established a regional presence in 1906 in North America, the Bosch Group employs some 28,700 associates in more than 100 locations, as of April 1, 2015. In 2014, Bosch generated consolidated sales of $11.3 billion in the U.S., Canada and Mexico. For more information, visit, and

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of $78.3 billion (70.6 billion euros) in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Additional information is available online at, and
Exchange rate: 1 EUR = $1.1095

Emergency Braking Comes to Prominence in the US - June 2016


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