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Bosch North America

Bosch Technologies Improve Safety, Performance of 2009 Chevrolet Traverse

Bosch Provides Industry-Leading Technologies for General Motors Vehicle at 2009 North American International Auto Show
FARMINGTON HILLS, Mich. – With a push for the “next generation of transportation” at this week’s 2009 North American International Auto Show (NAIAS) in Detroit, Bosch is helping General Motors bring safety, comfort and performance to consumers through its innovative technologies.

Bosch is supplying its electronic stability control (ESC) and transmission electro-hydraulic control module (TEHCM) to the 2009 Chevrolet Traverse.

Safety and Comfort
The 2009 Chevrolet Traverse, winner of the Insurance Institute for Highway Safety’s (IIHS) highest safety honor, comes standard with the StabiliTrak Electronic Stability Control System featuring Bosch ESC technology.

“Bosch is an industry leader in safety technology,” explained Dr. Kay Stepper, director of marketing and product planning, Chassis Systems Controls Division, Robert Bosch LLC. “This is a great opportunity to partner with General Motors to provide key elements for the ‘next generation of transportation.’”

Bosch’s ESC technology is an active safety system that detects vehicle instability or loss of vehicle control. In these critical situations, ESC instantly intervenes to keep the vehicle on course. The system includes sensors that constantly monitor and compare a vehicle’s actual behavior with the driver’s intention. When instability is detected, ESC triggers the appropriate response, helping the driver maintain control.

In addition, the Chevy Traverse comes equipped with Bosch transmission electro-hydraulic control technology, which provides enhanced driver comfort through fast and smooth shifting. The Electronic Hydraulic Module integrates the microhybrid control unit, actuators and sensors to provide a thoroughly tested modular unit installed directly inside the Traverse’s six-speed transmission. Each unit is fully calibrated, matched and tested, offering greater reliability and advantages in cost and weight.

“We work with our customers to develop transmission products and software solutions that are adapted for each specific manufacturer’s performance requirements,” said Sujit Jain, regional president, Gasoline Systems North America, Robert Bosch LLC. “We are excited to be a part of this unique vehicle that will carry GM into the next generation of crossovers.”

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 271,000 associates generated sales of 46.3 billion euros (over $63 billion) in fiscal 2007. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in roughly 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3 billion euros for research and development, and applies for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.”

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs approximately 25,000 associates in more than 70 locations throughout the U.S., Canada and Mexico, with reported sales of $9.5 billion in fiscal 2007. For more information on the company, visit www.boschusa.com.


Bosch Technology on 2009 Chevrolet Traverse - January 2009

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