Bosch in North America Names Leadership Team for New Cross-Domain Computing Solutions Division

Farmington Hills, Mich. – Software and electronics are driving major changes in vehicles and vehicle architecture. Last year, Bosch announced it was bringing together its expertise in software and electronics in a new division, Cross-Domain Computing Solutions, which began operation in January 2021. Today, Bosch in North America announces the leadership for Cross-Domain Computing Solutions in North America, led by Tim Frasier as regional president.

The Cross-Domain Computing Solutions division means Bosch customers receive electronics system expertise and the requisite software from a single source. Software, electrical, and electronics engineers from the areas of driver assistance, automated driving, car multimedia, powertrain, and body electronics make up the new division, which also brings together hardware and software engineering for vehicle computers, sensors, and control units for all vehicle domains.

Frasier heads up experienced leadership team

Frasier, who has held numerous management positions at Bosch in areas of hybrid vehicle technology, powertrain, and body and chassis electronic teams, has been named regional president for Cross-Domain Computing Solutions in North America. In addition to overseeing operations of the new division in North America, Frasier will directly lead the Advanced Network Solutions area of the business.

Most recently, Frasier served as regional president of Automotive Electronics for Bosch in North America, where he was responsible for engineering, manufacturing and sales activities in North America for the Automotive Electronics business. Frasier’s responsibilities included business areas beyond automotive with oversight of North American business activities in consumer electronics with Bosch Sensortec and light e-mobility with Bosch eBike Systems.

“Over the course of an impressive 25-year career with Bosch, Tim has continually distinguished himself as a leader personally invested in the success of Bosch associates and the business,” said Mike Mansuetti, president of Bosch in North America. “The creation of the Cross-Domain Computing Solutions division is a significant endeavor for Bosch, and a necessary one as pioneers in automotive electronics to expand our leadership in the digitization of vehicles.”

Dr. Kay Stepper and Stefan Buerkle will also assume leadership roles within the Cross-Domain Computing Solutions division.

Dr. Stepper will serve as senior vice president, system engineering and lead the Automated Driving and Driver Assistance business. He was previously senior vice president of engineering for the Chassis System Control division and head of the regional business unit Driver Assistance and Automated Driving at Bosch in North America.

Since joining Bosch in 1996, Stepper has held a series of business leadership and management positions in engineering, research, product development and marketing in both the U.S. and in Germany. He is frequently turned to as an expert by leading media outlets and industry associations on topics such as automated driving, advanced driver assistance systems, crash avoidance systems and consumer education on vehicle safety. He has also provided expert testimony to government entities including the U.S. Congress.

Buerkle will serve as senior vice president, customer accounts and will lead the Connected Information Solutions business. He most recently served as regional president of Car Multimedia for Bosch in North America.

Previously, Buerkle held global sales positions in the United States and Germany. He has extensive experience leading cross-functional global customer sales teams, including developing a global customer strategy to drive sales growth and guiding product innovation. In 2018, Buerkle led the Bosch Car Multimedia customer team that was recognized by General Motors for performance, quality, and innovation as a GM Supplier of the Year.

Market for software to grow

The implementation of Bosch’s Cross-Domain Computing Solutions division, which includes 17,000 associates globally, comes at a time when the market for software-intensive electronic systems is on pace to thrive, with growth of 15 percent annually expected through 2030. Bosch’s expertise in both software and electronics development and four decades of experience developing vehicle software in-house uniquely positions the company to pave the way for the future of automotive electronic architecture.

In the future, the Cross-Domain Computing Solutions division will develop the software for vehicle functions like park-assist, lane-keeping support systems and navigation as well as the software on which vehicle computers and control units are based. This will result in a faster release of new functions delivered to users through software updates.

Vehicle computers are central to Bosch’s efforts to extend its leading role in software-intensive electronic systems. The company recently announced that since the summer of 2020 alone, Bosch has won orders worth three billion for its vehicle computers.

Bosch at CES 2021:

• VIRTUAL PRESS CONFERENCE: Monday, January 11, 2021, from 8:00 to 8:30 EST (14:00–14:30 CET) with Dr. Michael Bolle, Bosch CTO, CDO, and management board member, and Mike Mansuetti, president of Bosch North America, at the Bosch Media Service.
• VIRTUAL BOOTH: January 12 – February 15, 2021, at www.ces.tech
• FOLLOW the Bosch CES 2021 highlights on Twitter: #BoschCES
• DEEP-DIVE SESSIONS WITH BOSCH-EXPERTS: January 12 – February 15, 2021, at www.ces.tech
  • Sustainable #LikeABosch: How a key global industry player drives carbon neutrality at its sites with Torsten Kallweit, Head of Corporate Office Health, Safety, Environmental and Fire Protection as well as Sustainability and Manager CTO Bosch Climate Solutions GmbH, and Annette Wagner, Head of Sustainability and Ideas Lab
  • Move #LikeABosch: Technology for sustainable future mobility with Mike Mansuetti, President of Bosch North America, and Tim Frasier, Regional President Automotive Electronics North America
  • Artificial intelligence in use: Application examples from the fields of fitness tracking and well-being to smart cameras with Kaustubh Gandhi, Senior Product Manager, and Sina Isabell Springer, Business Development Manager
  • Perfectly keyless advanced with Tim Frasier, Regional President Automotive Electronics North America, Daniel Kornek, Head of Product Area Vehicle Access (Perfectly Keyless), and Jia Hou, Business Development Manager