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Bosch Recognized with 2021 Automotive News PACE Awards for bringing ADAS to Class 8 Trucks

Active Lane Assist honored for technology and innovation partnership as well as supplier innovation

  • Bosch honored as both PACE Award and PACE Innovation Partnership Award together with Daimler Trucks North America
  • Bosch Servotwin® and multipurpose camera enable Active Lane Assist as part of DTNA’s Detroit Assurance Suite of Safety Systems
  • PACE Award recognizes automotive suppliers for superior innovation, technological advancement and business performance
  • PACE Innovation Partnership Award recognizes organizations leveraging strategic partnerships to create innovative solutions to industry challenges
Tim Wieland

Tim Wieland >


PLYMOUTH, Mich. – Bosch received two 2021 Automotive News PACE Award distinctions for the first series production of SAE Level 2 automated technology for commercial vehicles in the Freightliner New Cascadia. In collaboration with Daimler Trucks North America (DTNA) and its Detroit brand, Bosch provided multiple technologies to enable Active Lane Assist, which helps to prevent unintended drifting by actively keeping the vehicle in the center of its lane.

Together Bosch and DTNA received a 2021 Automotive News Innovation Partnership Award recognizing the organizations work together to bring the driver assistance technology to the market. Additionally, Bosch received a 2021 Automotive News PACE Award that recognizes automotive supplier innovation.

“Our goal is technology that supports the reduction of accidents while also improving driver safety and comfort,” said Kevin O’Keefe, regional president of Automotive Steering for Bosch in North America. “The PACE Awards are a validation of the hard work our team put in to be the first-to-market and of the collaboration together with Daimler Trucks North America to bring this life-saving technology to the road.”

Servotwin plus multipurpose camera helps to enable Active Lane Assist

The Active Lane Assist (ALA) function within Detroit Assurance with ABA5 is supported by a combination of Bosch Servotwin® and multipurpose camera. DTNA developed the ALA functionality utilizing Bosch technology and expertise.

The Bosch Servotwin® is an electro-hydraulic steering system that is a key enabler for driver assist functions like lane keeping, lane centering, active pull compensation, return to center and active steering damping. The second generation of the Bosch multipurpose camera provides a robust camera platform for video-based driver assistance systems with a scalable processor concept that enables the system to be optimally configured to the required level of functionality. The ALA system utilizes the multipurpose camera’s lane detection algorithm for vehicle position recognition and prediction within the driving lane. This allows the Servotwin® electro-hydraulic steering system to actively maintain the vehicle position within the lane boundaries.

A Bosch research study found that equipping heavy trucks with advanced driver assistance systems (ADAS) such as lateral actuator systems may also significantly reduce the costs of accidents influenced by heavy trucks. The Bosch accident research, titled “Safety + Enhanced Driver Comfort: Steering in Commercial Vehicle ADAS Systems,” finds that lateral actuator systems in Class 7 and 8 trucks can reduce the costs of accidents by up to $0.04 per mile, or $3,700 annually per heavy truck.

Bosch continues rich history in PACE Awards

The 27th annual PACE Awards were presented by Automotive News and the Automotive Parts Manufacturers’ Association (APMA). The competition was open to suppliers that contribute products, processes, materials or services directly to the manufacture of cars or trucks. The Automotive News PACE Award is accepted around the world as the industry benchmark for innovation.

Bosch has a rich history of honors in the Automotive News PACE Awards competition. Bosch was a 2020 winner for its advanced rider assistance systems for motorcycles and in 2018 for its integrated connectivity cluster for motorcycles. In 2017, Bosch, Ford Motor Company and TI Automotive were recognized with a PACE Innovation Partnership Award for their collaboration to develop the Port Fuel and Direct Injection System (P-DI). The company has been honored with PACE awards or finalist distinctions for technologies including its laser-drilling technology for spray enhancements in gasoline direct injection, open source-based infotainment system and Long-Range Radar and Vehicle Stability System.


Tim Wieland
Robert Bosch LLC
Phone: +1 248-876-7708

Having established a regional presence in 1906 in North America, the Bosch Group employs 34,700 associates in more than 100 locations, as of December 31, 2020. According to preliminary figures, Bosch generated consolidated sales of $13.1 billion in the U.S., Canada and Mexico. For more information, visit, and

The Bosch Group is a leading global supplier of technology and services. It employs roughly 394,500 associates worldwide (as of December 31, 2020). According to preliminary figures, the company generated sales of $87.1 billion in 2020. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 126 locations across the globe, Bosch employs some 73,000 associates in research and development, as well as roughly 30,000 software engineers.

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