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Press release #Artificial Intelligence

Better than a pair of eyes: Bosch camera with AI for driver assistance and automated driving

  • Harald Kröger: "We want to make cars better drivers than people.”
  • For reliable object recognition, Bosch camera takes unique multi-path approach.
  • AI designed by Bosch: camera improves legacy driver assistance systems and extends their application range.
Tim Wieland

Tim Wieland >

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Stuttgart, Germany, and Yokohama, Japan – Automated driving technology is gradually providing more and more assistance to the driver – with the future aim of the car being able to take complete control. But there is more to it than that: "We want to make cars better drivers than people, and in this way to increase road safety. In other words, technology has to work more reliably than people," says the Bosch management board member Harald Kröger. That presents a major challenge, particularly in terms of surround sensing. The sensing system needs to provide the data and information of what is going on around the vehicle to enable the automated vehicle to choose the appropriate driving decision under the circumstances from a safety standpoint.

Bosch uses various technologies for surround sensing, including ultrasound, radar, and video. When it comes to the function of these sensing technologies, cameras come closest to the human eye, which is why they will be such invaluable assets for automated driving, and indeed why they already play a key role in driver assistance. Bosch has now succeeded in taking automotive camera technology to a new level. This new Bosch technology is set to debut in vehicles in 2019. The combination of its unique multi-path approach and artificial intelligence (AI) for object recognition will make surround sensing far more reliable, and road traffic safer. Bosch aims to be the market leader, and the measure of all things in camera technology.


Human drivers: looking but failing to see

Cars with driver assistance, automatic emergency braking systems, and automated driving capability need to recognize objects in their surroundings. On top of that, they need to be able to detect in a flash if an object is relevant for their driving strategy. And just as quickly, they have to determine what their reaction to relevant objects should be. Should they brake, swerve, or continue on their path? Unlike the human eye, the new Bosch MPC3 mono video camera has been optimized to recognize objects to better enable the driver assistance systems to perform. For humans, looking is one thing, but actually recognizing what our eyes see is another matter. Our eyes may be marvels of nature, but we have our weaknesses when it comes to visual perception. Just because we see something does not mean that we recognize and understand it. Many drivers who are involved in accidents say that they had been looking in the right direction but failed to spot the other party. It is estimated that up to 50 percent of road traffic collisions are attributable to this phenomenon. The new Bosch camera has attributes that are superior to the human eye in this respect , not least because it never gets tired, and works just as well after hours of driving as during the first kilometer.


Bosch technology makes new and improved driver assistance systems possible

The new technology’s great strength lies in its robust object recognition, enabled by Bosch’s multi-path approach. This also makes use of artificial intelligence. For example, Bosch engineers have taught the camera to reliably detect if the edge of the road is passable, even in the absence of road markings. This camera intelligence is based on Bosch know-how and integrated into a chip, known as V3H, made by the Japanese company Renesas. It can also improve legacy driver assistance systems and extend their application range. For instance, it could enhance automatic emergency braking systems to significantly reduce the potential of crashes and impacts involving vehicles and animals. It could also make emergency braking more reliable because the camera may recognize pedestrians even when they are partially concealed. The Bosch innovation also improves road-sign recognition. The new Bosch camera features optical character recognition that reliably reads text and numbers on road signs, and presents this information to the driver on a dashboard display.


The camera with AI won an award in a company-internal innovation contest.

EXPERIENCE BOSCH AT THE IAA 2019 in Frankfurt: Rethinking mobility and making it as safe, emissions-free, and fascinating as possible – this is the goal Bosch has set itself. On a technological level, the supplier of technology and services wants to achieve these aims through personalization, automation, connectivity, and electrification. At the IAA 2019, Bosch will be presenting its latest solutions for making driving safer and more efficient, for making mobility available on demand, and for turning cars into personal assistants.

BOSCH PRESS CONFERENCE: Tuesday, September 10, 2019, from 12:55 to 13:10 CEST with Dr. Volkmar Denner, chairman of the board of management of Robert Bosch GmbH and Dr. Stefan Hartung, chairman of the Mobility Solutions business sector, at the Bosch booth C02 in Hall 8.

FOLLOW the Bosch IAA 2019 highlights at www.bosch-iaa.de and on Twitter: #BoschIAA

Mobility Solutions is the largest Bosch Group business sector. In 2015, its sales came to 41.7 billion euros, or 59 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector combines the group's expertise in three mobility domains – automation, electrification, and connectivity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

Having established a regional presence in 1906 in North America, the Bosch Group employs 34,700 associates in more than 100 locations, as of December 31, 2020. According to preliminary figures, Bosch generated consolidated sales of $13.1 billion in the U.S., Canada and Mexico. For more information, visit www.bosch.us, www.bosch.ca and www.bosch.com.mx.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 394,500 associates worldwide (as of December 31, 2020). According to preliminary figures, the company generated sales of $87.1 billion in 2020. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 126 locations across the globe, Bosch employs some 73,000 associates in research and development, as well as roughly 30,000 software engineers.

Additional information is available online at www.bosch.us, www.iot.bosch.com, https://us.bosch-press.com, https://twitter.com/BoschPress

Exchange rate: 1 EUR = 1.2171

Exchange rate: 1 EUR = $1.1811

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